PORT OF PORTLAND: CATHAY PACIFIC CARGO
I led this animated project from concept through to final execution, taking charge of storyboarding, illustration, animation, and sound design. The ask was to create an attention-grabbing ad campaign that highlights Cathay Pacific’s fast and reliable direct shipping services to Asia. I crafted social-ready video ads optimized for Facebook and Instagram, alongside eye-catching digital banner ads, designed to communicate the ease and speed of shipping “Hong Kong and Beyond.” The project balanced strong storytelling with crisp visuals and sound to engage viewers across platforms.
STYLE FRAMES
For this project, I challenged myself to push the limits of my usual style by incorporating rich textures that mimic the tactile feel of analog mediums within a digital format. I developed two distinct color stories to explore different moods and tones, all while staying true to the client’s brand guidelines. The client was thrilled with the style frames I presented, excited by the fresh, textured direction we took.
STORYBOARDS
For this execution, I focused on crafting a concept that featured dynamic transitions and compelling camera angles to keep the visuals lively and engaging. The primary goal was to visually capture the seamless fluidity and effortless ease with which companies can ship from PDX to Asia.
