PITTSBURGH SERVICE

I led this animated social ad from concept to execution. I storyboarded, illustrated, and animated for this project.

THE ASK

Highlight Alaska Airline’s new route: Seattle to Pittsburgh in a fun and creative way.

DELIVERABLES

The final deliverables for this project were social-ready video ads for both Facebook and Instagram.

STYLE FRAMES

For this piece of content, I extrapolated on a pre-existing illustration style and pitched a more dynamic animation style.

STORYBOARDS

For this execution we wanted to maintain a playful, fun, and quirky energy throughout. This particular style heavily emphasized the unique landmarks that make Seattle and Pittsburgh special.

* The original concept can be found here: https://www.instagram.com/p/BeBCZDIFziJ/